Puzzle me this: whats the hottest new dog enrichment toy? Lick mats! Smooth the mat with soft, spreadable food and serveor freeze first for even longer engagement. Licking releases relaxing hormones, helping calm and ease anxiety. The effort and focus to get the food out of the grooves also serve to distract from a stressful situations or boredom. Saliva production aids digestion and promotes tooth and gum health. Plus it takes a while to get at all the treats, making for a long-lasting, occupying treat. USA-made, non-toxic and top rack dishwasher-safe.